Pedro Yildiz Morgado | Brand strategy | Creative consultant
Communication, Design and Strategy. Developing digital and brand experiences. Committed to creating forward-looking identities and experiences for leading brands.
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Wodify

Wodify Technologies: rebrand the champion in the fitness technology market (specifically CrossFit), to make it the biggest reference in the industry and keep up with the technical evolution.

 

Building a brand to become a global fit-tech platform

 
 

Branding | Strategy | UI/UX | Design System | Photography | Video

With a new brand and undisputed positioning in the CrossFit industry, Wodify was able to grow from a company that was a product, to a company with a comprehensive product portfolio. Spearheading the technical evolution and showing the world the connection between technology and fitness, it is growing, developing new products, and establishing strategic partnerships with fitness industry leaders, to become a global fit-tech platform.

wodify.com

 
 
 
 
Wodify logotype
 
 
Wodify logotype 3d color
 
 
Branding Wodify business cards
Branding wodify merchandise mug swag
 
Branding wodify stationary
 
Branding wodify roll up
Branding wodify typography alphabet
 
 

An exclusive image bank was created to enhance the leading positioning of the brand.

 
 
Branding photography wodify
Branding photography wodify
Branding photography wodify
Branding photography wodify
 
 

The new identity challenged the industry status quo and elevated Wodify to a future-forward brand.

 
 
 
Branding wodify website ui/ux
 
Branding wodify website ui/ux
 
Branding wodify advertising print
Branding wodify advertising posters
 
 

The brand identity also spearheaded a global product design review which led to a new design system.

 
 
 
 
 
Branding wodify animation packshot
Branding wodify animation iconography
Branding wodify animation iconography
 
 

And allowed Wodify to develop to a complete product suite for Fitness businesses.

 
 
 
 
 
branding wodify office
branding wodify office