— Building a brand to become a global fit-tech platform
— Setting a new standard in urban active wear
— Unifying fragmented advantages into one product
— Branding Africa’s architectural pioneers
Wodify x NCFIT
— Partnering up for new business opportunities
— Branding luxury in an understated approach
— Making banking interesting for young communities
— Empowering people to live healthier lifestyles
— A new concept for a portfolio of brands
Olbo & Mehler
— Repositioning a world leading industrial brand
— Expanding a brand portfolio to new markets
— An immersive training hub to optimise business
— Introducing convenient luxury in a busy food court
— The power of storytelling in FMCG
— More projects
— Store environments
— Brands I’ve worked before
I’m a Lisbon-based brand strategist/creative consultant and all-around restless designer. I have worked at DDB, McCann, Santa Fé Brand Consultants, and Havas Group/Fuel.
After that I joined and rebranded Wodify Technologies, an american software powerhouse in the cutting edge of performance tracking software, and positioned it as the leading CrossFit management software, pushing it to become a global fit-tech platform.
In the last 10 years I have been leading creative teams, managing projects, developing brands, products, store environments, events, websites, working in digital marketing, social media, content & video production (and everything else you can remember a global brand needs to be successful).
Branding, Strategy, Art Direction, Digital Production.