Making banking interesting for young communities

Branding | Communication | Brand Activation

University is the first step towards independency. In the fringe of adult life, there is a huge opportunity for young adults to start getting financial knowledge and control their lives better. IUvolution, is Caixa Bank’s concept to engage a younger audience with a specific product portfolio, from entering higher education to the first investments in the professional plan.

Role
Creative Direction

Team
Pedro Almeida, Filipa Serra, Designers
André Oliveira, Writer
Alexandre Tavares, 3D