Pedro Yildiz Morgado | Brand strategy | Creative consultant
Communication, Design and Strategy. Developing digital and brand experiences. Committed to creating forward-looking identities and experiences for leading brands.
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Caixa IU

Caixa IU: brand concept to reach a young audience, from entering higher education to the first investments in the professional plan. We wanted to get into students' imaginations and talk toe-to-toe to highlight the true value of financial products specially designed for them.

 

Making banking interesting for young communities

Branding | Communication | Brand Activation

University is the first step towards independency. In the fringe of adult life, there is a huge opportunity for young adults to start getting financial knowledge and control their lives better. IUvolution, is Caixa Bank’s concept to engage a younger audience with a specific product portfolio, from entering higher education to the first investments in the professional plan.

Role
Creative Direction

Team
Pedro Almeida, Filipa Serra, Designers
André Oliveira, Writer
Alexandre Tavares, 3D

 
 
Caixa IU Branding
Caixa IU Branding
Caixa IU Branding
Caixa IU Branding
Caixa IU Branding
Caixa IU Branding
Caixa IU Branding
Caixa IU Branding
Caixa IU Branding