Pedro Yildiz Morgado | Brand strategy | Creative consultant
Communication, Design and Strategy. Developing digital and brand experiences. Committed to creating forward-looking identities and experiences for leading brands.
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Zu

Best friends are just special. That the reason we created a very special concept for ZU - the new Sonae brand. A brand dedicated to cats and dogs and their lovers.

 

Expanding a brand portfolio to new markets

Branding | Store Environment

Sonae is the company with the most complex portfolio of brands acting in Portugal. Due to their presence in all major cities, and the equity their brand portfolio has in consumer’s life - from retail, to insurances, telecom and entertainment - exploring a new market, pet-care, was a great opportunity to reinforce their portfolio and make the user experience in their shopping areas even more complete. Zu is as an animal-care brand, focusing on cats, dogs, and their lovers.

Reflecting the unique character of each pet, the brand assumes multiple visual expressions. Zu has a personality, like any dog or cat. Zu is the living proof that a brand can bark, meau, jump and live like one them.

Results
— 20 stores open in Portugal

Role
Creative Direction + Brand strategy

Team
Filipa Serra, Design
Maria Caeiro, Writer and Strategy
Miguel Andrade, 3D

zuonline.pt

 
 
Zu logo sonae petcare fur pelo logo
Zu logo sonae petcare logo gif
Zu logo sonae petcare logo
Zu logo sonae petcare moodboard
Zu logo sonae petcare logo illustration
Zu logo sonae petcare logo cookie
Zu logo sonae petcare logo bath
Zu store loja sonae petcare
Zu store loja sonae petcare
Zu store loja sonae petcare
Zu store loja sonae petcare