Builder of brands and experiences. I am a creative director and visual designer.
Screen Shot 2015-05-14 at 17.33.20.png

Zu, pet’s best friend

— Branding, logotype, retail

 
 

Best friends are just special. That why we created a very special concept for ZU - the new Sonae brand - a brand dedicated to cats and dogs and their lovers.

Reflecting the unique character of each pet, the visual identity of this brand assumes multiple visual expressions. This allows the brand to be beautiful and have a unique curiousness.

Zu has a personality, like any dog or cat. Zu is the living proof that a brand can bark, meau, jump and live like one them.

 
 
Screen Shot 2015-05-14 at 17.33.20.png
03468760002713.5b3cb034e2913.gif
Screen Shot 2018-09-14 at 18.53.22.png
zu_store.jpg
zu_store_global.jpg
 

Fuel Design
Creative Direction: Pedro Morgado
Brand strategy: Maria Caeiro, Pedro Morgado
Design: Filipa Serra
3d: Miguel Pinto