Pedro Morgado | Creative Director, Branding, Design
I'm a branding designer, marketing strategist, and a creative director based in Lisbon.
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Wodify Rise, easy lifestyle challenges

Wodify Arena is a competition management solution integrating event setup, live judging and real-time scoring into a single application. It’s the easiest, fastest way to run amazing competitions from registration and promotion, all the way to the final podium.

— Branding, UI/UX, photography, video


In 2017, Wodify Rise was launched: an all-in-one platform for creating and organizing digital lifestyle challenges for fitness communities. The mobile app helps participants complete daily tasks, track progress, and stay on top of fitness goals. The launch included a new landing page to make Wodify customers sign in and use the product, a focused marketing campaign in different channels, an email engagement campaign, social media content, and blog content, while working closely with the product team. The first months after launch in 2017, were a Beta test and improvement period with several iterations and surveys within our customers.


— 400 global events in the 1st month
— 6500+ tickets sold 1st month
— 65k tickets sold 1st year
— Q319 100.000+ tickets sold


— Branding

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— Brand guidelines


— Product landing page

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— Sign up/Log in page

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— Zendesk help pages

— Promotional landing pages

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— Mobile app


Participants’ can track daily progress, upload measurements and photos, create a food journal, score completed tasks, view the leaderboard, and share feedback in the Wodify Rise mobile app.


— Photography mood


— Video ad


— Product tour video


— Video animation


— Email marketing campaign

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— Marketing resources page

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— Illustrations

— Social media videos

Wodify Creative Studio
Creative Direction: Pedro Morgado
Design: Pedro Morgado, David Picco, Beatriz Dionísio
Webdesign: Vasco Pereira
Video: Connor Coleman, Manuel Garcia, Filipe Miranda
Product design: Leihla Pinho