Pedro Morgado | Creative Director, Branding, Design
I'm a branding designer, marketing strategist, and a creative director based in Lisbon.
tiny_mockup_rise_website copy.jpg

Wodify Rise, easy lifestyle challenges

Wodify Arena is a competition management solution integrating event setup, live judging and real-time scoring into a single application. It’s the easiest, fastest way to run amazing competitions from registration and promotion, all the way to the final podium.

— Branding, UI/UX, photography, video

 

In 2017, Wodify Rise was launched: an all-in-one platform for creating and organizing digital lifestyle challenges for fitness communities. The mobile app helps participants complete daily tasks, track progress, and stay on top of fitness goals. The launch included a new landing page to make Wodify customers sign in and use the product, a focused marketing campaign in different channels, an email engagement campaign, social media content, and blog content, while working closely with the product team. The first months after launch in 2017, were a Beta test and improvement period with several iterations and surveys within our customers.

Results

— 400 global events in the 1st month
— 6500+ tickets sold 1st month
— 65k tickets sold 1st year
— Q319 100.000+ tickets sold

 
Wodify_Rise_Logo@2x.png
 

— Branding

tiny_Wodify_Rise (1).jpg
 
5a4f9fa243b1600001dc7bb0_Message-from-the-founder-wodify-rise.jpg

— Brand guidelines

static1.squarespace.png
 

— Product landing page

tiny_mockup_rise_website copy.jpg

— Sign up/Log in page

 
mood_wodify_rise_7 copy.jpg

— Zendesk help pages

— Promotional landing pages

tiny_mock_up_wodify_rise_landing_pages copy.jpg
mock_up_wodify_rise_landing_pages_flat-1.jpg
 

— Mobile app

Image.png

Participants’ can track daily progress, upload measurements and photos, create a food journal, score completed tasks, view the leaderboard, and share feedback in the Wodify Rise mobile app.

 
tiny_rise_app.jpg

— Photography mood

tiny_rise_photo_mood_3.jpg
Wodify_Rise_FB_TW_Post_1.jpg
tiny_rise_photo_mood_2.jpg
tiny_rise_photo_mood_1.jpg
Wodify_Rise_FB_TW_Post_6.jpg
Wodify_Rise_FB_TW_Post_1.jpg
 

— Video ad

 

— Product tour video

 

— Video animation

 

— Email marketing campaign

mock_up_wodify_rise_email_marketing copy.jpg

— Marketing resources page

static1.squarespace-1.png
tiny_IMG_Rise_MRKT_Section_@2x Copy 2.jpg

— Illustrations

— Social media videos

Wodify Creative Studio
Creative Direction: Pedro Morgado
Design: Pedro Morgado, David Picco, Beatriz Dionísio
Webdesign: Vasco Pereira
Video: Connor Coleman, Manuel Garcia, Filipe Miranda
Product design: Leihla Pinho