Pedro Morgado | Creative Director, Branding, Design
I'm a branding designer, marketing strategist, and a creative director based in Lisbon.
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Wodify Blueprint, improving user adoption

Wodify Blueprint is a collection of resources designed to help gym owners to harness the full power of Wodify, so they can run an amazing businesses, provide best-in-class services, and improve the lives of all their members.

— Branding, UI/UX, LMS, content

 

The Challenge

Improve feature adoption and user expertise of Wodify software.

The Creative idea

Build a learning and certification platform, that will guarantee that Wodify users will master the tools and run their business through it.

The Solution

Wodify Blueprint is a collection of resources designed to help gym owners and coaches harness the full power of Wodify, so they can run an amazing business, provide best-in-class services, and improve the lives of all their members. By going through the courses and completing the final quizzes, users can access Wodify Certificate Levels, just like the levels of expertise in CrossFit™.

Results

— Exclusive learning platform
— 15k+ users visits in 3 months
— 23 tailored content courses
— Repository of training, webinars, and downloadable resources
— Engagement with leadership figures of the industry

 
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— Brand logo

Wodify Blueprint. An early plan or design that explains how something might be achieved: mastering Wodify platform tools.

 

— Website pages

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— Course pages

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— Promotional and course intro video

— Blueprint certificates

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— Landing page illustrations

— Course illustrations

— Webinar illustrations

Wodify Creative Studio
Creative Direction: Pedro Morgado
Design: Pedro Morgado, David Picco
Webdesign: Vasco Pereira
Video & Animation: Manuel Garcia