Creative Director, Branding, Design | Pedro Morgado | Lisbon
I'm a branding designer, marketing strategist, and a creative director based in Lisbon.
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Wodify Arena, the ultimate competition software

Wodify Arena is a competition management solution integrating event setup, live judging and real-time scoring into a single application. It’s the easiest, fastest way to run amazing competitions from registration and promotion, all the way to the final podium.

— Branding, UI/UX, photography, video

 

In 2017, we launched a new product for gym owners and affiliates: Wodify Arena, a competition management solution integrating event setup and promotion, live judging, and real-time scoring into one single application. The easiest, fastest way to run amazing competitions from registration and promotion, all the way to the final podium.

— Results

Q3/Q4 2017 were a Beta test and improvement period with several iterations and surveys within our customers.

In 2018, after the first marketing campaigns dedicated to push adoption and usage, more than 1500 global events were setup and created in Wodify Arena.

In Q3 of 2019, more than 1000 competitions were hosted with Wodify Arena, and more than 40.000 tickets were sold (YTD). Thanks to Wodify Arena, our customer base generated a total revenue through events and competitions, of more than $2.5M so far.

 
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— Product logo

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— Competition & judge’s app

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— Judges mobile app & login screens

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Wodify Arena works seamlessly with Wodify Judge, the app designed to make judging fitness competitions fast, easy and accurate: full competition schedules, personal assignments, scoring, and instant publishing.

 
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— Photography mood

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— Video ad

— Animations

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— Customer story video

— Illustrations

Wodify Creative Studio
Creative Direction: Pedro Morgado
Design: Pedro Morgado, David Picco, Beatriz Dionísio
Webdesign: Vasco Pereira
Video: Manuel Garcia, Filipe Miranda