Branding | Graphic Design | Communication | Store Environment
Universo is a financial ecosystem presented as an alternative on the current Portuguese banking panorama. Challenging the consumer perception it conquered consumers with its easiness to use and Sonae’s endorsement.
Universo is a credit, debit, instalments, and a loyalty card, giving advantages in every buy. By organising the overload of information and making its message simple and easy to understand, Universo was built with eyes in a credible future.
— 400.000+ clients in the first 12 months after launch
— 800.000+ clients in 2019
— 10% of market share in the first year
Creative Direction + Design
Sara Palaio, Design
Maria Caeiro, Writer
Gonçalo Rebelo, 3D