Repositioning a world leading industrial brand
Expert in interweaving threads with wisdom and technique, Olbo & Mehler, one of the world's leading companies in the production of industrial fabrics, felt the need for a corporate identity that reflected its dynamism and winner performance.
Inspired by the rigor and power of initiative demonstrated by this company from Vila Nova de Famalicão, the graphic work developed combines sobriety and a contemporary aesthetic, meeting the clear international vision of the brand. From a chromatic point of view, we took into account the sector in question, using codes that convey feelings of innovation and technical skills.
Creative Direction + Strategy + Design
João Ribeiro, Pedro Morgado, Strategy
Pedro Morgado, Design
Maria Caeiro, Writer
Gonçalo Rebelo, 3D