Builder of brands and experiences. I am a creative director and visual designer.
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Nice to Miit you!

— Branding, logotype, retail

 
 

The Challenge

Create a new restoration brand for a busy food-court that stands out by the storytelling of the brand and also by the way it presents itself. The main offer was grilled meat.

The Creative idea

Creating a new word and making sure that the brand would stand out in the food court was the main focus of this project. Besides the quality of the lunch you can have we really wanted to engage with people and create a relationship with a fresh, new, casual and direct speech. It was time to Miit!

 
 
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Fuel Design
Creative Direction: Pedro Morgado
Design: Pedro Morgado, Inês Coelho
Copy: Maria Caeiro
3d: Gonçalo Rebelo