Pedro Yildiz Morgado | Brand strategy | Creative consultant
Communication, Design and Strategy. Developing digital and brand experiences. Committed to creating forward-looking identities and experiences for leading brands.
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Eggcelent

Balance, proximity and empathy were the key values to create the brand identity of Eggcellent, a fast food restaurant with an egg based menu. We developed a simple and friendly graphic language and the logotype highlights the egg as the king, in a frying pan movement connected to the brand’s day-by-day.

— Branding, retail

The trend of healthy food is presenting itself as a rival with fast-food in food-courts. This is how Eggcelent was born, a brand that tries to show to the consumer that eggs are a healthy option, rich in protein and nutrients.

The new brand rose the egg as the main character, in a sober but funny communication type, embedding healthy habits where white and yellow are the main color themes and the sobriety of materials keeps it real and frugal.

 
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Fuel Design
Creative Direction: Pedro Morgado
Design: Pedro Almeida
Copy: André Oliveira
3d: Gonçalo Rebelo