— Branding, retail
The trend of healthy food is presenting itself as a rival with fast-food in food-courts. This is how Eggcelent was born, a brand that tries to show to the consumer that eggs are a healthy option, rich in protein and nutrients.
The new brand rose the egg as the main character, in a sober but funny communication type, embedding healthy habits where white and yellow are the main color themes and the sobriety of materials keeps it real and frugal.
Creative Direction: Pedro Morgado
Design: Pedro Almeida
Copy: André Oliveira