Builder of brands and experiences. I am a creative director and visual designer.
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Berg Outdoor, into the world

— Rebrand, packaging, editorial, retail

 
 

The Challenge

Adapting and evolving Berg's classical image to something more relevant to modern, everyday demands.

The Creative Idea

"Into the world." This signature proposition translates the Berg brand to be multi-purposeful, adapting to landscapes, be they urban or natural, and to each moment, be they routine or for rugged leisure. Whatever the use case, Berg is there for your daily adventures.

The Solution

Inspired by natural and urban geometries, Berg's new identity is meant to live across a diverse range of brand touchpoints. The brand's heritage for rigour, technicality and outgoingness are given new life, paying homage to and strengthening its relationship with nature, while becoming versatile enough to thrive in urban environments. "Into the World" serves as an invitation to discover the world anew each and every day.

 
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The
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Fuel Design
Creative Direction: Pedro Morgado
Brand Strategy: Maria Caeiro, Pedro Morgado
Design: Pedro Morgado, Filipa Serra
Copy: Maria Caeiro, André Oliveira