Pedro Yildiz Morgado | Brand strategy | Creative consultant
Communication, Design and Strategy. Developing digital and brand experiences. Committed to creating forward-looking identities and experiences for leading brands.
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Berg Outdoor

Adapting and evolving Berg's technical brand to a more relevant and modern brand, for everyday demands.

 

Setting a new standard in urban active wear

Branding | Strategy | Graphic Design | Communication | Retail Space | Merchandise

Berg's heritage for technicality and outgoingness are given a new life, paying homage to and strengthening its relationship with nature, while becoming versatile enough to thrive in urban environments. "Into the World" serves as an invitation to discover the world anew each and every day. This positioning translates Berg to be multi-purposeful, adapting to landscapes, be they urban or natural, and to each moment, be they routine or for rugged leisure. Whatever the use case, Berg is ready for any daily adventures.

Results
— Won an international pitch worth 150k euros and Berg global account

Role
Creative Direction + Brand strategy + Design

Team
Maria Caeiro, Pedro Morgado, Brand strategy
Pedro Morgado, Filipa Serra, Design
Maria Caeiro, André Oliveira, Writers
Gonçalo Rebelo, 3D

 
 
Berg Outdoor brand mood
 
Berg Outdoor brand logo
Berg Outdoor brand logo
 
Berg Outdoor brand tagline into the world
 
Berg Outdoor brand logo
Berg Outdoor branding materials rebrand
 
Berg Outdoor branding materials rebrand
 
Berg Outdoor branding store
The
 
 
Berg Outdoor branding stamps
 
 
Berg Outdoor rebrand posters
Berg Outdoor rebrand poster
 
 
Berg Outdoor rebrand sweater
Berg Outdoor rebrand jacket
 
Berg Outdoor rebrand merchandise boots
Berg Outdoor rebrand jacket poster
 
Berg Outdoor rebrand posters