Pedro Yildiz Morgado | Brand strategy | Creative consultant
Communication, Design and Strategy. Developing digital and brand experiences. Committed to creating forward-looking identities and experiences for leading brands.
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Bagga

The new coffee shop franchise of Sonae is the living proof that convenience and simplicity walk side by side with good taste. Joyful and inviting, Bagga invites people to enjoy tasty and practical moments in an urban and comfortable environment. Bagga Coffee, ready to like.

 

A new concept for a portfolio of brands

Highlight in Indústria Criativa

Branding | Store Environment

The new coffee shop franchise of Sonae pretended to be a combination between convenience, simplicity, and good taste. Joyful and inviting, Bagga invites everyone to enjoy tasty and practical moments in an urban and comfortable environment. With locations near office plazas and inside Sonae retail infrastructures, Bagga was created to provide a comfortable, cozy moment, after a working day or a shopping spree.

Results
— 120+ locations open in Portugal

Role
Creative Direction + Design

Team
Inês Coelho, Design
Maria Caeiro, Writer
Gonçalo Rebelo, 3D

bagga.pt

 
 
Bagga Caffe logo packaging
 
Bagga Caffe logo gif
 
Bagga Caffe moodboard
Bagga Caffee Sonae store loja
Bagga Caffee Sonae store loja
Bagga Caffee brand mood
Bagga Caffee moodboard