After studying Marketing, Business Communication and PR, I later followed my passion for design and branding, and in recent years have learned how to bring this all together in technology-driven businesses.
My career has seen me work for and grow in DDB Lisbon/Rapp Collins, McCann Erickson, Santa Fé Brand Associates and Fuel/Havas Worldwide.
Since 2016, I've been Creative Director of Wodify, a cloud-based platform designed to give gyms and athletes a competitive edge, offering everything from performance tracking to member management. Focusing on branding, social media, digital marketing, content production, video, internal culture and everything else you will remember a startup needs to be successful.
I'm passionate about putting people first, seeing myself as more of an enabler than a visionary autocrat.
Born and raised in Lisbon, but travel the world as much as I can for business and pleasure. I like sending odd postcards to the friends I've met along the way, from the Philippines to Colombia.
I love books and have a color-coded library. Trying to be minimalist, but failing. Some proud moments:
— Winning a $150K global creative pitch for Berg Outdoor with my team at Fuel Design/Havas
— Winning national and international awards for work I am still very proud of (RTP Academia, Caixa Trophy, Green Project Awards, Amnesty International, amongst others)
— Rebranding 3 of the leading TV channels in Portugal while at Santa Fé Brand Consultants
— Launching NOS, the biggest telecoms operator in Portugal with Wolf Ollins and the top Portuguese branding agencies: RMAC, Havas Worldwide and Fuel
— Implementing the refurbishment plan from Malherbe (FR) for Continent next-generation store, in Cascaishopping, Norteshopping and other locations, including the development of highlighted areas (apparel, wine and fresh produce) and communication systems
— Working from Lisbon with external markets in various fields: Spain, Germany, Romania, Italy (retail & fashion), Angola (FMCG), Mozambique (entertainment), Cape Verde (telecom)
— Developing projects in different areas like video, children playgrounds, restoration, hotels and retail spaces throughout my work experience
To learn a bit more, take a look at my CV here.